Thursday September 24th, 2026 12pm BST 30 minutes Live simulation

How Shortening a Cash Cycle Makes All the Difference in Q4

Getting paid faster sounds great. The question is what you actually do with it.

We walk through seven places faster cash can go, what each one returns and how fast, and how they compound into each other. Then a five-step test you can run on one marketplace and switch off in January.

Hosted by Joep Backx Sales Director, Storfund

Joep walks through all seven places faster cash can go, what each one returns and how fast, and how they compound into each other. Then he builds the numbers live, on a real seller's figures.

Bring your number. We'll work out what's already sitting in your pipeline, live on the call.

Save your seat Thursday September 24th, 2026 · 12pm BST

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This isn't inventory financing. It's your own working capital arriving three weeks earlier.

Ad budgets held at full throttle through the peak instead of quietly capped in week three. The hire you've been putting off for a year because the timing was never clean. A purchase order big enough to move your unit cost down permanently, not just this quarter.

Or the other venture entirely, the thing you'd have started by now if the money in this one weren't always three weeks behind you.

What sellers say they would spend it on

"Ask most sellers what they'd do if their money landed this week and you get one answer: more stock. That's the right answer about a seventh of the time."

What you'll learn

Four things you'll leave knowing

What's in transit right now

Your own figure for how much of your revenue is in transit at any moment, and what lands on day one.

Seven places to put it

Seven places to put it across the whole business, stock is one of them.

Permanently lower unit costs

How faster cash turns into permanently lower unit costs, not just more units.

A five-step Q4 test

A five-step Q4 test you can run on one marketplace and switch off in January.

Seven ways

Faster cash is only useful if you know where to put it

Stock is one of seven, and about a seventh of the time it is the right call. Here are three of the others. The rest come on the call, with what each one returns and how fast.

Ad budget that never gets capped

Held at full throttle through the peak, instead of quietly capped in week three when the money has not come back yet.

The hire you keep deferring

The one you've been putting off for a year because the timing was never clean, and the cash was never there at the right moment.

A purchase order big enough to matter

Large enough to move your unit cost down permanently, not just for this quarter. Cheaper units forever, not more units once.

04 - 07

The other four, live on the call

Including the other venture entirely, what each one returns and how fast, and how they compound into each other.

Bring your number. We'll run it live.

We'll work out what's already sitting in your pipeline: how much of your revenue is in transit at any moment, and what would land on day one instead. Joep builds it on the call with real figures, not a version prepared earlier.

Want yours modelled? Say so in the questions box when you register. We're taking examples from attendees on the day.

Who this is for

Built for sellers heading into peak

For ecommerce founders and the finance, buying and performance people who are deciding right now where the next pound goes before December.

Ecommerce founders and MDs

You are committing to stock levels right now. How fast the money comes back is the assumption underneath every one of those decisions.

Finance leads

You own the cash conversion cycle. This is what a week off it is actually worth, modelled in front of you rather than asserted on a slide.

Buying and supply chain

Every reorder decision in peak is a cash decision first. This is the constraint sitting behind all of them for the next eight weeks.

Performance and growth

Your budget in peak is capped by working capital long before it is capped by ROAS. Here is where that ceiling really sits.

The other venture entirely, the thing you'd have started by now if the money in this one weren't always three weeks behind you. Register now.

Thursday September 24th, 2026 · 12pm BST · 30 minutes